Pandora Opens Major Jewellery Manufacturing Facility in Vietnam
Danish jewellery company Pandora has officially opened a new $150 million jewellery crafting facility in Vietnam, marking a major expansion of the company's global manufacturing network.
The facility, located in Ho Chi Minh City, is Pandora's first production site outside Thailand. The company says the new operation will increase its overall manufacturing capacity by around 50% and support its long-term international growth strategy.
The opening took place on October 1, 2026, with company executives, Vietnamese authorities and representatives from Denmark attending the event.
Facility Can Produce Up to 60 Million Pieces a Year
Pandora says the new Vietnam facility has the capacity to produce up to 60 million pieces of jewellery annually once fully operational.
The site covers approximately 7.5 hectares and is designed to become the world's largest fine jewellery crafting facility, according to the company.
The investment is intended to provide Pandora with additional production capacity while also giving the company greater flexibility across its international supply chain.
Pandora has traditionally relied heavily on manufacturing operations in Thailand. The Vietnam facility represents the company's first major production expansion outside that country.
7,000 Jobs Expected When Fully Operational
The new facility is also expected to create significant employment opportunities in Vietnam.
Pandora says the site will create approximately 7,000 local jobs when it reaches full operational capacity.
The company plans to provide specialised training for workers through its crafting academy. The training program is designed to transfer jewellery-making knowledge between Pandora's established operations in Thailand and the new Vietnamese workforce.
The company says the approach will help develop local manufacturing skills while maintaining consistent production standards across its global operations.
Why Vietnam Is Becoming Important for Global Manufacturing
The Pandora investment highlights Vietnam's growing role as a manufacturing location for international companies.
Global manufacturers have increasingly looked to Southeast Asia to diversify production networks, develop new supplier relationships and reduce dependence on individual manufacturing locations.
For Pandora, establishing a major production facility in Vietnam provides another manufacturing base while allowing the company to expand its capacity closer to important international supply chains.
The company described the investment as part of a broader strategy to build a more diversified and resilient manufacturing footprint.
Production Will Use Renewable Electricity
Sustainability is another major feature of Pandora's new facility.
The company says the Vietnam operation will run entirely on renewable electricity. Pandora also says the facility will use 100% recycled silver and gold in its jewellery production.
The building has received LEED Gold certification, an internationally recognised standard for sustainable building design and operation.
The facility also includes measures designed to improve energy and water efficiency.
Pandora Expands Beyond Its Traditional Manufacturing Base
The Vietnam factory is the fourth global manufacturing facility operated by Pandora and the first located outside Thailand.
The company says its Thailand operations have played an important role in its jewellery production for decades. The new facility allows Pandora to build on that experience while developing a second major manufacturing location.
The company sold approximately 112 million pieces of jewellery in 2025, according to information released alongside the Vietnam facility announcement.
With the additional capacity, Pandora expects to have greater production flexibility as demand for its jewellery continues to develop across international markets.
First Jewellery Piece Crafted in Vietnam
The October 1 opening ceremony also marked the crafting of the first Pandora jewellery piece at the new Vietnam facility.
The event brought together Pandora executives, Vietnamese officials, the Danish ambassador and international media representatives.
The company said the opening represents the beginning of a long-term partnership between Pandora and Vietnam's manufacturing sector.
Investment Strengthens Pandora's Global Supply Chain
Supply-chain resilience has become increasingly important for global consumer brands. Companies operating international manufacturing networks are looking to maintain production capacity across multiple locations to manage changing demand and potential disruptions.
Pandora's Vietnam investment gives the company an additional manufacturing base while expanding its ability to serve customers in more than 100 countries.
The company operates thousands of points of sale globally, including more than 2,800 concept stores.
By expanding its production network, Pandora is positioning Vietnam as an important part of its future manufacturing strategy.
Vietnam Facility Could Support Pandora's Future Growth
The new facility is expected to play a long-term role in Pandora's international expansion.
In addition to increasing production capacity, the company says the Vietnam operation will support new opportunities in design, manufacturing and material development.
Pandora also plans to expand its use of platinum-plated jewellery as it continues to diversify its material strategy.
The company says combining experienced craftsmanship from Thailand with new talent in Vietnam will help create a broader manufacturing platform for future growth.
A Major Manufacturing Milestone for Pandora
Pandora's $150 million Vietnam investment represents a major expansion of the company's global production network.
The facility is expected to add up to 60 million pieces of annual production capacity, create thousands of jobs and increase Pandora's overall manufacturing capacity by around 50%.
Its use of renewable electricity and recycled precious metals also reflects the company's efforts to integrate sustainability into its manufacturing expansion.
As the facility moves toward full-scale operations, Vietnam is set to become an increasingly important part of Pandora's global jewellery production network.
Journalist: Vijay Singh